the iraya model
Using GK's Big-Middle-Little Brother template, Iraya Farms leases the land from the farmers on a “NET 50/50” split and hire them as partner workers (Little Brothers). Iraya Farms funds, operates and manages the entire value chain from land preparation to marketing. For the more financially, technically and socially advanced partner farmers, we provide technology transfer and economies of scale.
We install a team (Middle Brothers) of seasoned business managers and technicians and micro-manage every activity to ensure that the land is impeccably prepped, the seeds germinate, pests are contained and the harvest ends up in our warehouses instead of cockfighting arenas. The hope is to gradually wean them to become highly-productive farmers and stakeholders in nation-building and eventually do this on their own. We are proud to share that our Rizal, Palawan farmers after only a few cycles, they now only need us for technical consultancy. We move to other farmers in the area and beyond.
The proof of concept was successfully implemented in Dolores, Eastern Samar harvesting an average of 232 sacks per hectare in October 2010. Using the SL-9H “miracle rice”, responsible input /pest management and corporate efficiencies, the farmers netted an average of P48,000.00 per hectare from both their harvest share and labor wages. Up from an annual average income of P3,000.00. Just as important, we keep the enterprise profitable so we can continue helping.
We launched our pilot in Eastern Samar because it is the most economically depressed in the country. "Nation-building must start at ground zero and build from ground up. Over half of informal settlers in Metro Manila are from this region". GK Founder, Tony Meloto.
We install a team (Middle Brothers) of seasoned business managers and technicians and micro-manage every activity to ensure that the land is impeccably prepped, the seeds germinate, pests are contained and the harvest ends up in our warehouses instead of cockfighting arenas. The hope is to gradually wean them to become highly-productive farmers and stakeholders in nation-building and eventually do this on their own. We are proud to share that our Rizal, Palawan farmers after only a few cycles, they now only need us for technical consultancy. We move to other farmers in the area and beyond.
The proof of concept was successfully implemented in Dolores, Eastern Samar harvesting an average of 232 sacks per hectare in October 2010. Using the SL-9H “miracle rice”, responsible input /pest management and corporate efficiencies, the farmers netted an average of P48,000.00 per hectare from both their harvest share and labor wages. Up from an annual average income of P3,000.00. Just as important, we keep the enterprise profitable so we can continue helping.
We launched our pilot in Eastern Samar because it is the most economically depressed in the country. "Nation-building must start at ground zero and build from ground up. Over half of informal settlers in Metro Manila are from this region". GK Founder, Tony Meloto.
"big-middle-little brother"
BIG BROTHER - Identifies the enterprise opportunity and puts in the initial capex and opex . Not a dole out, the enterprise is profitable and therefore sustainable. The Big Brother can enjoy a lengthy profit horizon while helping the less privileged.
MIDDLE BROTHER - Is a GK trained, seasoned business/technical veteran to execute and manage the enterprise.
LITTLE BROTHER - Is the GK beneficiary as the partner/employee who will be weaned the GK way to eventually take over the operations. While they have a 50% of the net harvest, they also earn from their employment.
MIDDLE BROTHER - Is a GK trained, seasoned business/technical veteran to execute and manage the enterprise.
LITTLE BROTHER - Is the GK beneficiary as the partner/employee who will be weaned the GK way to eventually take over the operations. While they have a 50% of the net harvest, they also earn from their employment.
